Privacy Policy

Effective Date: April 17, 2026

At 716 Fitness Apparel, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, shop with us, or interact with our services (collectively, the “Services”).

By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use our Services.

1. Information We Collect

We collect information in the following ways:

Information You Provide Directly:

  • Account Information: We collect your name, email address, and phone number.

  • Order Information: When you make a purchase, we collect your billing address, shipping address, payment information (processed securely by our payment providers), and order details.

  • Customer Support: Information you provide when contacting us via email, chat, phone, or social media.

  • Marketing Preferences: Your choices regarding receiving newsletters, promotions, or product recommendations.

  • Fitness & Apparel Feedback: Any reviews, photos, or sizing/fit feedback you voluntarily share.

Information Collected Automatically:

  • Usage Data: IP address, browser type, device information, operating system, referring URLs, and pages visited.

  • Cookies and Tracking Technologies: We use cookies, pixels, web beacons, and similar technologies to remember your preferences, analyze site traffic, and personalize your experience.

Information from Third Parties:

  • We may receive information from payment processors, shipping carriers, analytics providers (e.g., Google Analytics), and advertising platforms (e.g., Meta, Google Ads).

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including shipping and payment processing.

  • Manage your account and provide customer support.

  • Send you transactional communications (order confirmations, shipping updates).

  • Provide personalized product recommendations and improve your shopping experience.

  • Send marketing communications (newsletters, promotions, new product launches) you can opt out at any time.

  • Analyze website usage, conduct research, and improve our products and Services.

  • Prevent fraud, enforce our Terms of Service, and comply with legal obligations.

  • Respond to your inquiries and feedback.

3. Sharing Your Information

We do not sell your personal information. We may share your information in these limited circumstances:

  • Service Providers: With trusted third parties who help us operate our business (e.g., Shopify or other e-commerce platforms, payment processors like Stripe/PayPal, shipping companies like UPS/USPS, email providers, and analytics tools). These providers are contractually obligated to protect your data.

  • Legal Requirements: When required by law, court order, or government request (e.g., subpoenas, fraud investigations).

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

  • With Your Consent: When you explicitly agree to share your information (e.g., post a customer photo on our social media).

4. Cookies and Tracking Technologies

We use essential cookies (necessary for the site to function) and optional cookies for analytics and advertising. You can manage your cookie preferences through your browser settings or our cookie consent banner.

5. Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.

  • Correction: Request that we correct inaccurate information.

  • Deletion: Request that we delete your personal information (subject to legal exceptions).

  • Opt-Out of Marketing: Unsubscribe from promotional emails using the “unsubscribe” link or by contacting us.

  • Do Not Sell/Share: We do not sell your data; you can still submit requests under CCPA/CPRA if applicable.

  • Data Portability: Request your data in a structured, machine-readable format (where required by law).

To exercise these rights, email us at Bill@716fitnessapparel.com. We will respond within a reasonable timeframe (usually 30 days).

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no security system is impenetrable, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. When it is no longer needed, we securely delete or anonymize it.

8. Children’s Privacy

Our Services are not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have collected such data, we will delete it promptly.

9. International Transfers

If you are located outside the United States (particularly in the EU/EEA or UK), your data may be transferred to and processed in the United States. We use appropriate safeguards (such as Standard Contractual Clauses) to protect your data during such transfers.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on our website and updating the “Effective Date” at the top. Your continued use of our Services after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

716 Fitness Apparel Email: Bill@716fitnessapparel.com